XPress Yourself

Clear Communication,
Meaningful Connections

Great ideas start with great conversations. That’s why we believe in open, informal, and transparent communication. We want to understand what you truly need, want, and dream of
—so we can bring it to life.

At XPXPress, business is personal. No matter how big the company, success is built on human connection. When you work with us, you work directly with our founders Else & Marc.

Whether you’re attending your first trade show or looking for a fresh new approach, we’re here to help. Let’s create something extraordinary together!

A Great XPeriment


Key Technology

The Challenge


Key Technology, a global leader in sorting technology, needed a fresh approach to their trade show presence. Their previous booths were highly technical—focused on machines rather than the people using them.

Before

Our Approach


From August 2022 to January 2023, Else immersed herself in their brand, attending multiple events to gain deep insight. Working closely with their product marketing team, she developed a new Branding Communication Language that put people at the center of the story.

After

  • Vibrant images of smiling people.
  • A dynamic, interactive experience.
  • Stronger messaging that resonates with visitors.

The Results

  • Overwhelmingly positive feedback
  • Even competitors congratulated Key Technology on their transformation.
  • A more inviting, people-focused booth that drove engagement.

Combined XPerience

60+ Years of Expertise, One Shared Vision

At XPXPress, we don’t just build trade show booths—we build experiences. Behind every project is a team with decades of expertise in branding, design, and execution.

Else

  • Over 30 years of experience in graphic and interior design
  • Worked with top agencies like Saatchi & Saatchi
  • Specializes in branding and visual identity for B2B companies

Marc

  • Business & Project Manager with experience at IKEA, Saint-Gobain, and more
  • The mastermind behind trade show concepts that attract and engage visitors
  • Ensures every project runs smoothly, on time, and on budget