XPress Yourself

We can do our job best, when you are prepared to express what you really need, want or even dream of.

Our communication style is informal and open. We are convinced that all parties in a professional relationship thrive on clear communication.

After all, we are in the business of creating experiences and we cannot do our job properly if we are unable to connect with you on a level that is profound enough to really understand who you are and what you need to make the experience unforgettable for you.

A Great XPeriment

From August 2022 to January 2023, Else had the opportunity to monitor the trade fairs in which Key Technology participated, solo or with sister company WECO.

This gave her the close contact she needed to get to the heart of what Key Technology really stands for. In consultation with their product marketer, Else developed a brand new Branding Communication Language, with focus on people’s experiences instead of the functionality of the machines.

This resulted in totally differently looking exhibition stands with primarily smiling people instead of machinery on the walls and all over the stand floor surface.

Reactions were unanimously positive. Even Key’s competition congratulated them on the new look and feel.

Do you want to get jealous looks from your competitors?

Combined XPerience

Marc has been a Concept Creator, Business and Project Manager and Team Leader at various levels throughout his career. He has left his mark on smaller and larger companies such as IKEA and Saint-Gobain.

At XPXPress Marc is the pair of shoulders we can always rely on: from brainstorming about concepts and managing trade show timelines to motivating and supporting our team at every stage of a project.

Else started with digital graphic design assignments during her interior design studies, when she was only 19. For the past 31 years, she has worked for high-profile communications agencies such as Saatchi & Saatchi Business Communication. She also has more than 10 years of experience as an instructor of Adobe applications at Gazet van Antwerpen, Colruyt and Bridgeneers, among others. She helps graphic design agencies optimize their workflow and handles high-volume graphic layout projects for government institutions.

In addition to creating exhibition stands at XPXPress, she designs and develops Branding Communication Identities for B-to-B companies.
What Else loves most at its core is high-quality minimalism and purity. Less is more. Creating inspiring spaces with sustainable material is a perfect mix of the values she stands for.